Lori Roche
Senior Director, IT Sales, Roche Diagnostics Corporation
Lori Roche has over 25 years of experience in the sales, marketing and management of medical products and services, with a majority of time spent in the IVD industry. Lori recently moved into the Senior Director, IT Sales for Roche Diagnostics Corporation. Prior to this, Lori spent 3 years as part of the North American leadership team for Roche Information Solutions serving as the Market Development Executive for Lab Insights. Lori has played a significant role in driving Roche’s digital transformation in the US by focusing on the digital portfolio to help the laboratory to meet the industry challenges of needing greater data access and better insights to help improve operational efficiencies.