What Does Lab Outreach Mean?
Ask 50 different laboratorians and you’ll get 50 different answers. That’s because outreach means different things, depending on the needs of a particular institution and the healthcare ecosystem it’s a part of.
For some, outreach may be a lifeline
“We must secure new business and new patients to keep our lab operational.”
Or it may be an institutional strategy
“We need to acquire new patients for the larger healthcare institution standing behind our lab.”
Or a core business objective
“We’ve always done outreach, and it’s helped us grow our patient base.”
However it’s defined, outreach basically means that a lab is actively pursuing new business relationships with community physicians. Successful outreach results in the lab providing high-quality testing and stellar customer service to those physician practices.
Wherever your lab is in terms of outreach, know that it has become an imperative no one can afford to ignore. Our very futures as laboratorians may depend on it.