It’s critical to emphasize financial ROI when engaging the C-suite, but this metric is not enough on its own. Duane Fitch shows you how to emphasize strategic ROI to make the most compelling case for how your organization can fulfill its goals.
Strategic ROI vs Attribution: CMOs Must Know the Difference
By Sam Melnick
CMOs are constantly strategizing on how and where to spend. This must-read article highlights key considerations for driving marketing performance in today’s challenging environment.
It’s All About the ROI
By James Netterwald
In today’s economic climate, it is necessary to ensure that all purchased equipment will provide a return on investment.